Plan de comunicación estratégica y marketing digital para la empresa MOM

Abstract

Abstract: The study focuses on the design of a Strategic Communication and Digital Marketing Plan for the MOM company, seeking to improve its online presence and attract new customers. The The research was oriented towards a qualitative methodology, using techniques such as review bibliography, documentary review, direct observation, content analysis and interviews in depth. The results revealed the current situation of the company in terms of digital strategies, identifying areas of improvement and growth opportunities. The plan proposed focuses on segmenting audiences, integrating social networks and digital platforms, create relevant content and establish tracking metrics. It is concluded that the Implementation of this plan can enhance the visibility of the company online, improve its interaction with customers and strengthen its positioning in the digital market.