Desarrollo de un modelo de negocio a través de la herramienta Lienzo de modelo de negocio (Business Model Canvas)

Abstract

Abstract: The purpose of this research was to design a business model for the company Stilo International using the Business Model Canvas tool canvas). The study is descriptive and inductive research methods were used. and deductive. The survey technique was used and a questionnaire composed of 13 closed questions and one open to collect relevant data from customers, which They were subsequently used to build and improve the company's new business model. organization. The results indicated that the company should incorporate sustainable fabrics in the manufacture of new products, which are of interest to current customers and potentials. In addition, it is recommended to use marketing channels such as the website and social networks. The design of the business model of the company Stilo Internacional can serve as a reference for other organizations, allowing them to adapt it to their context particular.