Plan de comunicación estratégica y marketing digital para la Empresa ALATA

Abstract

Abstract: The following research project aims to design a plan of strategic communication and digital marketing for ALATA Innovation between the years 2023 to 2024. Taking into account that communication and digital marketing strategies, in where these will deal with the use of strategies that adapt to technology. Therefore, the Digital strategies are methodologies that aim to achieve the various definitions of the action of digital communication and the choice of resources suitable to do it. Forms of social action characterized by interactions symbolic, that solve problems and at the same time maximize opportunities. In where the methodology used is a mixed approach, where it started from the collection of information to be able to execute the project, where investigative techniques were executed such as the SWOT, Pestel, the Brief, where the results were obtained to increase their levels of publications and that draw considerable attention to the services that they offer, where the creation of the strategic communication plan and digital marketing.