Propuesta para consolidar una estrategia comercial de productos obtenidos de la planta del Cannabis de la Finca San Eduardo a través del uso del lienzo del modelo de negocio CANVAS

Abstract

Abstract: This research focused on applying the CANVAS business model to La Finca San Eduardo, a a processing company of products derived from medical cannabis in Santo Domingo. The methodology employed was documentary, field, and applied, exploring the current situation of the company and the supply and demand for cannabis products in the sector. The survey conducted in natural health stores revealed a growing acceptance, with 80% willing to include cannabis products in their inventories and a rising demand, with 53.33% of stores reporting recent increases. Extracts and concentrates, especially oils and capsules, stand out as the most popular products. Building upon the CANVAS analysis, an expansion into social media through collaborations with influencers and personalized content is projected for 2024. Additionally, efforts are underway to enhance the shopping experience through an online platform. These strategies aim to position San Eduardo as a leader in the medicinal cannabis industry, capitalizing on market growth and optimizing social media presence to boost sales and brand visibility.