Plan de comunicación estratégica y marketing digital para la empresa Eskicart

Abstract

Abstract: This curricular integration work reveals the significant impact of social networks on personal, professional and commercial spheres. The research highlights the essentiality of the Social networks as essential tools for visibility and commercial management business. It highlights that, currently, social networks and digital marketing are key elements for the presentation of a company in the market. Likewise, it is observed how marketing has evolved with technology, allowing companies traditional companies enter the digital world in an attractive and interactive way. This Convergence facilitates an improved purchasing and user experience, enabling a faster and more comfortable interaction between the user and the company. The research contributes to the formulation of communication and marketing strategies effective digital, simplifying the foray into the world of social networks for the company studied. In short, it shows that social networks are not only vital for the business promotion and marketing, but are also essential to develop effective strategies that maximize online presence and interaction with our user community.