Diseño e implementación de Modelo de gestión basado en el modelo de negocios CANVAS para Pet-shop en San Juan de Conocoto, Quito, Ecuador

Abstract

Abstract: In San Juan de Conocoto, Pet-Paradise is located, which is dedicated to the sale of feed and feed for livestock animals. The objective of this thesis is to design and implement the management model under the CANVAS methodology in agribusiness. with the purpose of verifying the importance of applying this methodology in logistical and financial processes within the Pet-Shop. During the investigation, the mixed method was used, through a survey where the 9 elements of the methodology were established, in this way we obtained the results that this sector has 77.36% with small exports and 22.64% with farms. medium sized businesses, their main activity being the raising of pets and farm animals, in the marketing channels 26.4% prefer to purchase at the Pet-Shop location, in this way we can conclude that the results obtained were positive for the Pet-Shop. Shop, because customers increased by 5%, the products were inventoried and categorized with distributor and retail values, according to the brands' suppliers, and delivery times.