Diseño de interfaces de usuario para reducir la exclusión digital de adultos en edad laboral madura basado en los principios de experiencia de usuario

Abstract

Abstract: With technological advancement and social mediatization, social networks have become integral part of daily life, giving rise to new forms of self-socialization and self presentation. As people of mature working age enter these digital spaces, face learning challenges, which can result in exclusion digital and negative perceptions of their age. During the COVID-19 pandemic, social media became crucial, but Older people experienced challenges, leading to digital exclusion. The age group mature labor force (54-64 years) is also in the group that faces difficulties technological. A user interface design focused on improving the experience is proposed of this group on social networks, considering user experience principles and testing of usability. The design is based on the mobile version of Facebook, given the growing adoption of mobile devices. The proposal seeks to facilitate the transition to old age, improving the adaptation to the platform. The methodology follows the user experience framework of James Garrett, focusing on strategy, range, structure, skeleton and surface. The importance lies in addressing the specific needs of the mature working age group, promoting digital inclusion and improving their participation in the digital society.