Consumo de medios en los estudiantes de la carrera de comunicación de la Universidad Técnica Particular de Loja

Abstract

Abstract: The presence of the Internet in the media has allowed them to converge to the digital platform, which is why the research allowed us to describe and analyze the consumption and use of media and media competencies in students of the Communication degree from the Private Technical University of Loja. The investigation carried out was qualitative and quantitative and it was concluded that the highest percentage of students who consume the Internet as their main means of communication and are permanently connected and see this medium as easy to use for the mass average in the group, it was determined that there is still a need to explore the topic and investigate and in this way know their preferences and how they influence students through the media communication using a mobile phone or computer, accessing social networks such as Facebook and Twitter and in relation to mobile telephony, the company that has the most subscribers is Clear.