Plan Estratégico de Comunicación para la Revista Científica South American Research Journal

Abstract

Abstract: This study focuses on developing a strategic communication plan to strengthen the institutional image of the "South American Research Journal" (SA-RJ). TO Through a mixed methodology, qualitative and quantitative analyzes were combined to identify target audiences, define key messages and select communication channels effective communication. An exhaustive diagnosis was carried out that included surveys and interviews to understand the information needs and perceptions of the academic community on SA-RJ. The findings revealed the importance of adapting communication strategies to different audience segments and to use efficiently use digital channels to improve the visibility and impact of the magazine. Specific communication actions were designed, including the creation of contents, with a focus on the promotion of events and active participation in social networks. The study provides a detailed framework for the implementation of these strategies, highlighting the relevance of measurement and continuous evaluation to ensure the effectiveness of the plan. The conclusions and recommendations highlight the need to maintain high ethical and quality standards in scientific publication, promoting transparent and participatory communication to establish the SA-RJ as a reference in the academic community at a national and international level.