Plan de comunicación estratégica y marketing digital para la empresa Montana Ecuador Montanec S.A

Abstract

Abstract: This project aims to carry out the development of a digital marketing plan for the company Montana Ecuador Montanec S.A., which uses the necessary tools to generate an effective impact through distributors and producers nationwide. Most agricultural companies understand the demands of their demand and Your clients. The rapid evolution towards digitalization and the majority of companies in this sector is still managed with traditional marketing methods. To address these challenges, this analysis adopts a mixed methodology that combines qualitative and quantitative approaches that integrate and examine various dimensions. The research recognizes aspects such as marketing strategies on social networks, the content generation, data analysis and the impact of this content with the public aim. These results will contribute to strengthening the company's positioning in the networks. efficiently, seeking to sustainably improve the visibility of the brand and overall performance on social media.