Medición de la capacidad de innovación en las empresas turísticas, enfocadas a la actividad de alimentos de la ciudad de Quito. Año 2023

Abstract

Abstract: Emphasizing the vital importance of innovation in food tourism businesses in Quito, an essential sector for the local economy, the need to understand and Evaluate your innovation capacity. In this context, the research adopts an approach exploratory to explore how these companies face the challenge of innovating in a dynamic and competitive environment. The main objective is to identify both the strengths and opportunities for improvement in this area, with the aim of providing a solid foundation for the growth and sustainability of the food tourism sector. By contributing to relevant information about the innovation capacity in these companies, it is expected that The results benefit both local entrepreneurs and the academic community, serving as a starting point for future research in the field of tourism and innovation.