Plan de comunicación estratégica y marketing digital para la empresa Lubri Ferri Aguirre

Abstract

Abstract: In this project, the case of the company LUBRI FERRI AGUIRRE is studied and analyzed, a hardware store located in Borbón, province of Esmeraldas. This hardware store over the years has operated under quite traditional processes and organizational structure, well, it does not does not have a marketing department and does not have staff with knowledge of digital strategies, therefore, their advertising has consisted of t-shirts, caps, kangaroos, calendars, keychains, cards, etc. This company has products such as cement, iron, spotlights, etc. The plan that was built for this hardware store consists of creating a digital presence together with a community of users that allow for an agile and effective, facilitating company-client communication and thus providing greater customer satisfaction. client, thus highlighting differentiating factors compared to the competition.