Plan de comunicación estratégica y marketing digital para la empresa Autoshop Accesorios

Abstract

Abstract: The Autoshop company, specialized in car accessories, has lacked strategies digital to attract new customers throughout their journey. This limitation has relegated promoting your services to personal referrals. Faced with this challenge, research proposes the creation of a comprehensive strategic communication and digital marketing plan. He The objective is to publicize its main services, focused on Branding and Creation of Content for Social Networks, in order to boost sales. The structure of document includes introduction, the first chapter addresses key concepts of communication and digital marketing, supported by a literature review. The second chapter details the methodology, objectives, research design, techniques, instruments and the triangulation of information. In the third chapter the results obtained are discussed in This chapter. Plan development includes Advertiser Brief, Strategic Brief description of the company, PESTEL, SWOT, analysis of the current situation of the marketing mix, information sheet analysis of web applications, development of SEO and SEM analysis, etc. The document concludes with reflections and recommendations.