Turismo vivencial como herramienta de Desarrollo local de la comunidad de Ñamarín del cantón Saraguro, provincia de Loja

Abstract

Abstract: This research work, entitled experiential tourism as a tool for local development of the Ñamarín community in the Saraguro canton, Loja province. Begins with the collection of information from various bibliographic sources. This allowed us to understand that the Ñamarín community has great potential to develop community tourism, and this type of tourism has generated economic income for family support, in such a way that it has motivated to continue developing ventures in order to improve living conditions. The main objective in this research was to determine the importance of experiential tourism and its contribution to local development in the Ñamarín community, in this regard, interviews and surveys were conducted with tourists, community tourism service providers and a specialized and local tourism operator. As a result, information was obtained about the lack of support to implement tourism projects, the lack of training and the disorganization of the community has prevented families from developing the Sumak Kawsay (Good Living). .