Análisis de la oferta hotelera en la ciudad de Machala

Abstract

Abstract: The present research work entitled analysis of the hotel offer in the city of Machala, the main objective was to analyze the offer that is given by the accommodation establishments, starting from a diagnosis of the hotel sector, followed by the georeferencing of the hotel offer to later make a territorial hotel proposal. To this end, the records of the registry of unregistered establishments, the SWOT analysis, on-site visits and observation have been taken into account; and through the ArcMap application it has been possible to georeference hotels, hostels and tourist attractions. In this work, the database of these establishments is updated, which are not found in the official information of the Municipal GAD of Machala, nor of the Ministry of Tourism, which highlights the important contribution of this investigative work, to promote local tourism, National and international. Likewise, an improvement plan for accommodation establishments is designed, where strategies are suggested that contribute to attracting tourists throughout the year and thus be able to cover their demand in terms of accommodation.