Plan de Comunicación Estratégica y Marketing Digital para la empresa Laser Map

Abstract

Abstract: This strategic communication and digital marketing plan for the company Laser Map was developed with the objective of guiding the company in the process of positioning itself in the media digital. For which, the application of analysis, surveys, interviews and triangulation of information, which helped identify the situation you are in the company, in terms of the way of communicating and addressing its audience. Furthermore, it allowed define the best strategies to be able to enhance the communication and digital marketing of the company. Carry out a comprehensive analysis of the internal and external situation of the company, has allowed us to be clear about the environment in which digital communication is developed and to analyze the factors on which greater attention should be paid, in short, the findings are the fundamental basis to define precise strategies and tactics that direct the company to the achievement of the objectives, which were raised with the vision of positioning the company through the digital resources that it already has, but that need to be optimized. Through this strategic communication plan it will be achieved that the company can transmit correct digital strategic communication to your target audience. So, The route to follow will be the strategies that have been proposed to carry out the action plan tactical. This will take advantage of the digital communication channels you have currently Laser Map as its website and social networks: Facebook and Instagram to position yourself in the digital market.