El Commtech e infraestructura digital en empresas de Ecuador, casos de estudio Nestlé, Cervecería Nacional y Holcim

Abstract

Abstract: The present research work aims to know the current state of the relationship between communication and technology, which translates into ComTech, as an opportunity to growth for organizations and companies dedicated to communication management corporate. In this sense, a quali-documentary study is proposed, which is oriented to the construction of a theoretical proposal of relevance in which different contributions are collected on the central theme, as well as the review of the technological reality of the country and a study specific to CommTech in different Latin American countries. As results you can appreciate that there is a basis for realizing this relationship in organizations, however Deficiencies are also identified in key aspects such as technological mastery from the professionalism and the lack of solid structures that expand application options. This is an opportunity for the growth of companies in this area, mainly when It is recognized that there are significant changes in terms of connectivity and Internet access from citizens and that the tools are more within reach, offering a series of benefits.