Plan de Comunicación 360 para la Clínica Almedical Center en el cantón Cayambe

Abstract

Abstract: This research work develops a 360 communication plan for the clinic Almedical Center located in Cayambe, which seeks to highlight its competitive advantages to through appropriate messages and communication channels to reach potential clients effectively and thus improve their positioning. The fundamental objective is to carry out a situational analysis of the clinic, carry out an analysis and research the market and its environment and thus be able to propose a communication proposal 360 that improves positioning and increases patients. It is proposed to do a mixed research, qualitatively and quantitatively with a focus investigative with research techniques such as; SWOT, I show, and focus Group that provide relevant information to make an appropriate approach to what has happened. communication refers in the clinic. The results obtained demonstrate that the clinic requires a 360 communication plan especially in digital media, improving its operation and carrying the message suitable for their target audiences.