Análisis de las estrategias de innovación en la generación de emprendimientos comerciales en tiempos covid_19 en el cantón Machala, de la provincia de El Oro, periodo del 2020 al 2021

Abstract

Abstract: The economic crisis brought about by the emergency in the health sector that was COVID-19, caused an abrupt spike in the levels of unemployment and underumployment. In this way, entrepreneurship is one of the most viable alternatives to face this chaotic situation and overcome the financial crisis, highlighting the importance of incorporating technology to survive the new reality that is our post pandemic economy. This pushed the investigation into an analysis of businesses during the height of the health crisis, to know what the challenges and obstacles were for those entrepreneurs after the pandemic, through research into documented information detailing the context in which the economy was left after COVID-19, and the measures adopted by Ecuador s entrepreneurs to confront these transcendental challenges. The results obtained in the this investigation showcase evidence that businesses in Ecuador are presently in the process of coping with the need to overcome the pandemic, adapting to new policies and regulations imposed by the government.