Medios de comunicación e interculturalidad en la ciudad de Otavalo. Un análisis de la comunicacion intercultural

Abstract

Abstract: This research analyzes the perception of intercultural communication in Otavalo, a multicultural city, through a case study of the hybrid community medium "Radio Ilumán". For being one of the media that stands out the most for its strong charge of interculturality and Kichwa culture in addition to the way in which it has adapted to new technologies and convergence in social networks. In this case study we sought to examine the representation of the Kichwa culture, as well as identifying good intercultural practices and evaluate the role of community media and their presence in networks social with respect to community participation. As part of the methodology used Participant observation, in-depth interviews with professionals who are part of the medium and collaborators, in addition to online surveys to a sample volunteer members of the medium's active audience. With the proposed methodology, it has been managed to point out elements which, after their analysis, have allowed us to find findings important with respect to units of analysis: language, cultural representation, social organization, education, and technology.