Diseño e implementación de un portal web para la comercialización de los productos de la empresa Gauza aplicando principios de diseño centrado en el usuario

Abstract

Abstract: This study presents the development of a web portal dedicated to the marketing of eco-friendly diapers, focusing on the application of the user-centered methodology to guarantee an optimal and satisfactory user experience. Through this methodology, a deep understanding of the needs, preferences and behaviors of end users was prioritized, which allowed us to design an intuitive web portal focused on their requirements. For this purpose, based on frequent buyers, interviews, surveys and usability tests were carried out to collect valuable information about consumer expectations and their interactions with the product. The developed web portal offers a personalized shopping experience for parents interested in purchasing eco-friendly diapers for their babies through a design focused on ease of navigation, clarity of information and personalization of recommendations. Achieving a virtual environment that reflects the needs and values of end users. Finally, this work contributes significantly to the field of user-centered e-commerce and sustainable marketing.