Análisis de la competitividad de las microempresas del sector manufacturero del cantón Samborondón de la provincia del Guayas, año 2023

Abstract

Abstract: This work analyzes the competitiveness of the manufacturing sector of microenterprises of the Samborondón canton, located in the province of Guayas, in the year 2023, with the objective establish strategies that allow them to improve competitiveness. The research findings will offer a strong conceptual framework by providing knowledge about competitive advantages and key indicators of the manufacturing sector. HE They analyze fundamental areas such as strategic planning, quality, value chain, marketing, accounting, finance, human talent management, environmental management and systems of information, along with strategies and competitiveness models applicable to the microenterprises. The methodology used is descriptive and quantitative. An analysis was applied based on the competitiveness model of the UTPL Observatory. Through surveys carried out, evaluated the level of competitiveness of microenterprises in the manufacturing sector of Samborondon. As a result, a matrix of strategies is proposed to improve competitiveness in the microenterprise manufacturing sector in Samborondón. The purpose of these strategies is to boost the performance and long-term sustainability of these companies, contributing thus to local economic development.