Influencers como apoyo a la planificación estratégica de las organizaciones.

Abstract

Abstract: This research project is focused on knowing how influencers contribute to the strategic planning of organizations in Ecuador, as well as knowing the importance of influence marketing and analyze the way in which companies together with these Figures called influencers publish their content to promote the brand, since their Importance lies in the support and organic traffic they generate, reaching their audience. For which in the present investigation, the La Favorita brand was chosen from Ekos magazine, where at the same time interviewing the brand manager of the factory's food section, she made us aware of aspects important according to the implementation of this strategy. This degree work begins with the development of a theoretical framework which is the fundamental basis for defining and knowing conceptual way topics related to the topic such as knowing what social networks are, brand personal, digital marketing, influencers and their characteristics, etc. Subsequently, a analysis of the data obtained from the interviews carried out with the objective of supporting the theme. Completing the degree project with the preparation of the conclusions and their respective recommendations.