Ecosistema Audiovisual de Ecuador. Provincia de Pastaza

Abstract

Abstract: The current audiovisual ecosystem is characterized by the emigration of traditional consumption to online offers, and through social networks. In the This research seeks to develop a first outline of the ecosystem audiovisual sector of Ecuador, due to the emerging importance of the industries creative. The research questions are: how is the emission constituted? audiovisual? Do social networks condition audiovisual consumption? Are national companies in a position to compete with foreign ones? What strategy should we follow to strengthen the audiovisual sector? Is it necessary to develop co-production agreements with digital platforms?; And how to promote audiovisual industry from universities? It is a descriptive inquiry, uses quantitative and qualitative methodology. The instruments used are a survey and semi-structured interviews. It is concluded that the context Ecuador's audiovisual sector is one of opportunities, but subordinated to overcoming limitations of training, internationalization and maturation of audiences.