Financiamiento y emprendimiento en la ciudad de Loja: Análisis del uso de capital semilla para la generación y sostenibilidad de emprendimientos locales

Abstract

Abstract: The objective of this study is to evaluate financing and entrepreneurship in the city of Loja, analyze the use of seed capital in the generation and sustainability of local enterprises. Through an exploratory-descriptive research approach with a methodology with qualitative elements, the seed capital delivered to the venture is examined, as well as the effects it has on the development and sustainability of local ventures, firstly, it is carried out an analysis of the types of enterprises that were benefited and the amount of financing. Subsequently, the effect of financing on ventures is examined, analyzing variables such as business growth, the generation of ventures, profitability, and long-term sustainability. A survey consisting of two constructs, general information on the venture and 3 Likert scale questions is applied to measure the economic and social impact and the general assessment of seed capital. The results obtained provide valuable information for entrepreneurs, the importance of financing in the generation and sustainability of enterprises, the relevance of the project for the growth of enterprises and the promotion of the economic development of the canton.