Diseño de una propuesta estratégica de marketing digital para potenciar la imagen y comercialización de productos de la empresa MIVILSOFT S.A, de la ciudad de Ambato

Abstract

Abstract: Digital marketing is a tool to enhance corporate image, consisting of a set of information disseminated across various digital media with the aim of promoting companies and products. Businesses must seize this opportunity to improve their online presence, increase their brand visibility, and connect with their customers. Every company should ensure that their website is attractive, user-friendly, and provides quality content. Brand image is crucial in product marketing due to its impact on corporate identity, consumer perception, and differentiation in the market. A strong and well-managed brand can generate loyalty and allow for higher pricing, also favoring the product's mental presence in the digital era. Therefore, the combination of a strong brand image with an effective marketing strategy is vital for the success and sustainability of products in the competitive market. The goal set was to determine how digital marketing strategies influence the enhancement of the image and marketing of the services provided by Mivilsoft S.A from the city of Ambato. In the development of each chapter of this study, it was possible to identify how digital marketing has contributed to the company by improving its brand visibility, reaching and retaining customers, managing a solid online reputation, and enhancing online positioning through effective strategies such as SEO and active participation on social networks; and with this, the significant impact on the marketing of the services offered by the company.