Proyecto de factibilidad para la creación de una joyería en la ciudad de Cuenca año 2023

Abstract

Abstract: The purpose of this work was to develop a feasibility study for the creation of a jewelry store in the city of Cuenca, a market investigation was carried out with the objective of determining the administrative, technical, and financial feasibility for the start-up of this company in the city of Cuenca, the type of study was descriptive, non-experimental with a mixed approach, using the survey as a data collection instrument, the manufacture of jewelry such as: rings, earrings and pendants and specifically rings for different occasions, the study was carried out with the objective of establishing an appropriate jewelry production process with the technical standards required to generate alternatives in the implementation of a profitable company. The total investment for the creation of the company is $52,981.40 with a positive NPV of $4,598.17 and an IRR of 41.33%, and a feasible financial study, an environmental evaluation that has clear specifications to mitigate negative impacts on the productive process and business development.