Estudio de factibilidad para la producción y comercialización de kits panetoneros para el período 2024- 2028 en la ciudad de Quito

Abstract

Abstract: A Feasibility Study was carried out to produce panettone kits to be marketed in the city of Quito between 2024 and 2028, with the goal of increasing the market share of Minerva S.A., the sponsor, in the artisan bakery market. The objective is to use these kits as a spearhead to later be able to expand the product offerings to the artisan bakery channel and gain acceptance in it. This product was chosen for several reasons. For one, there is no current supplier of complete panettone kits. Also, the sponsor already has a large share of the industrial panettone market with several components of the panettone kit, as well as having the necessary expertise to provide technical support to bakers who opt to make this purchase. Market and technical studies were carried out, as well as economic studies to determine the feasibility of these kits, which should open the doors to the sponsor in artisan bakeries and also act as a calling card on behalf of the sponsor, making them known in a market in which are currently almost completely unknown.