Estudio de mercado, para la creación de una agencia de viajes, katleya travel, en el cantón cañar, año 2024

Abstract

Abstract: Present research work is about the market study for the creation of a travel agency, in the Cañar canton located in the south of the country, which aims to determine the viability for the creation of the aforementioned tourism intermediation company. For this, field research was carried out with a mixed approach methodology, which allowed providing complete guidance to this work. In addition, it contains the exploratory design, adding to the descriptive research and is completed with cross-sectional research. The study population is 70 people, who make up the total of the Association of Retirees and Pensioners of the Cañar canton, of whom a census is carried out, so the results obtained will only be inferred to the study population, which is the association. aforementioned. The survey was developed, considering the five variables of the market, which are price, product, service, demand, supply and marketing. The questionnaire consists of 21 questions, which are in Spanish, the same ones that were raised physically - in situ. According to the results obtained from the information gathering, there is a market for the tourist services of the new company to be implemented, so it is recommended to create the new travel agency called Katleya Travel.