La imagen de la mujer deportista en los medios de comunicación. Caso de estudio red social Instagram diario El Universo y diario El Manabita

Abstract

Abstract: This research work was developed with the objective of reporting on the image of female athletes in the press. The methodology used for this purpose was based on a qualitative approach through the analysis of photographs obtained during the months of June to November 2021, from the Instagram social network of the media El Universo based in the city of Guayaquil and El Diario Manabita with headquarters in the city of Manabí. It is decided that, although the presence of women in sports has increased, the media coverage they receive is still lower than that of men. It was concluded that the media play an important role in building the image of women in sports and that it is necessary to work on the elimination of gender stereotypes to achieve a more equitable and fair representation of women. athletes. Therefore, some strategies are proposed to achieve this objective.