Plan de comunicación estratégica y marketing digital para el posicionamiento de la empresa Elize C.L.

Abstract

Abstract: This research work focuses on developing a comprehensive strategic communication and digital marketing plan to enhance the positioning of the company Elize C.L. in the educational market, where an exhaustive analysis was carried out using various tools, from the SWOT and PESTEL analysis, the documentary review, direct observation, the construction of the theoretical framework, the application of tools such as interviews and surveys which allowed gain detailed insights from founders and customers. Additionally, the proposed strategies include digital campaigns, continuous application development and strategic alliances, supported by a detailed execution plan, this comprehensive approach aligned with continuous improvement and customer feedback, seeks to consolidate and expand Elize's position in the competitive market for technological educational solutions. The conclusions highlight the need for a digital communication and marketing plan that capitalizes on the strengths and addresses the identified weaknesses, thus strengthening the presence on social networks, improving the Educational Assistant application and exploring digital advertising strategies that seek to optimize the competitiveness of Elize C.L. in the educational market.