Industria creativa, análisis de los eventos de música en vivo en la ciudad de Loja

Abstract

Abstract: The creative economy is gaining recognition as a driver of growth, highlighting its ability to perform as a high-quality employment sector. The city ​​of Loja, recognized as the cradle of artists, holds the title of musical capital and cultural of Ecuador, hosting artists who actively participate in the making of musical events, the objective of the research is to analyze live music within the creative industry in the city of Loja. Currently, there is little research that has approached the music industry from a supply perspective. For this reason, in the This study carries out an investigation with a qualitative and quantitative approach, as approach covers the description of the economic, financial and social reality of the artists who They offer live performances in the city. Furthermore, among the results it is possible to identify the factors that influence the development of musical events, being the place of the event and the conditions of the contracting party are the most decisive; on the other hand, it is known that the The busiest months for presentations are between October and December. It concludes that there is dissatisfaction on the part of the participants, since they consider that the income generated from performances is not adequate. Finally, they consider recommendations aimed at improving the current and future situation of those who dedicate themselves to this activity.