Modelo de negocio bajo la metodología CANVAS para la creación de una empresa productora y comercializadora de galletas artesanales en la ciudad de Riobamba, provincia de Chimborazo, 2023

Abstract

Abstract: This work presents a proposal for the business model under the methodology Canvas, within the research a study was carried out on the theoretical foundations in which each of the blocks that make up the Canvas canvas is supported; through With this model, companies can manage their business model systematically and effective, capturing and generating value through the modulated management of each of the blocks of the Canvas canvas with which the business is proposed. Jointly, a field research through the use of a questionnaire applied to a percentage of the economically active population of the province of Chimborazo, especially the residents of the city of Riobamba, which allowed them to know the feasibility of creating from an artisanal cookie company. After collecting the information provided, an internal and external analysis was applied, in based on which, the business model is developed based on the needs specific characteristics of potential consumers, determining the correct way to carry out a business model.