Proyecto Puerto Seco un Estudio para la Promoción del Desarrollo Local

Abstract

Abstract: The present study focused on analyzing the importance of the Puerto Seco Project of the city ​​of Loja, for its influence on economic development, through the perception of users and municipal officials with respect to the implementation of the project of the Decentralized Autonomous Government (GAD) of this city. The research developed of a descriptive and exploratory type and with a design not experimental, served to observe how this commercial sector is substantial to supply the basic needs of the Loja population and how it contributes to its growth economic, as well as highlighting the weaknesses, strengths and projections that arise in the execution of the Dry Port Project of the City of Loja. The results show that both users and administrative staff of the GAD, converge on what is a sector with great potential to generate economic income, without However, better management is needed in terms of strategic marketing planning. and redesign of facilities in the implementation of the project. This in order to guarantee the sustainability and prosperity of the project beneficiaries (merchants, consumers and administrators)