Prototipo de plataforma web de capacitación, incorporando sistemas financieros de gestión de capital crédito para emprendedores individuales y asociativos

Abstract

Abstract: The present proposal for innovation strategies was developed under the paradigm positivist and descriptive scope, the approaches worked were the sustainability of entrepreneurship, added to the instrumentalization and qualitative analysis of external factors (opportunities and threats), and internal (strengths and weaknesses) in the entrepreneurial ecosystem from the management problems of entrepreneurs. An innovative training proposal was designed to promote administrative management internal integrated, towards the knowledge and recognition of each business, the contents go aimed at the development of the business model, soft and hard skills as strategies communication, accounting management, financing, marketing, formalization and projection, among others that are analyzed in a personalized way. This proposal is adapted to the online study modality, includes follow-up, personalized evaluation and reinforcement for implementation in a business plan as a accessible study alternative, both in price, connectivity and time flexibility. The results obtained from the feasibility investigation define it as favorable, very important and of positive influence for the formalization of the ventures that are directed towards sustainability supported by adequate comprehensive administration.