Propuesta de metodología de implementación de TICs para logística y transporte. Caso de estudio: Distribución de Consumo Masivo

Abstract

Abstract: The Curricular Integration Work presents a methodology for the implementation of Information and Communication Technologies (ICTs) in logistics and transportation, focused specifically in the distribution of mass consumption products. The main objective is improve the operational efficiency and competitiveness of companies in this sector, addressing challenges such as managing complex supply chains and fluctuating demand. The methodology is developed through several phases, which include from launch and company diagnosis to training and live output. Each phase is Carefully designed to ensure a smooth transition and maximize positive impact of ICTs. The research includes a detailed analysis of the key macro processes in the value chain, such as suppliers, manufacturing and distribution, and the fundamental role of technologies such as ERP, CRM, WMS and TMS in the optimization of these processes. Besides, The barriers and facilitators for the adoption of ICTs are explored, highlighting the importance to have a comprehensive and detailed vision of the logistics processes. The results show that the implementation of ICTs not only significantly improves operational efficiency, but also which also increases customer satisfaction and responsiveness to market demands.