La certificación punto verde como ventaja competitiva en el desempeño financiero de las grandes empresas ecuatorianas. Periodo 2010 - 2022

Abstract

Abstract: The green point certification is a distinction granted to companies that demonstrate a significant commitment to sustainable environmental practices, which provides a significant advantage in market competition. The present study focuses on analyzing the financial performance of large Ecuadorian companies that have the green dot certification, during the period 2010 2022. This work used a design not experimental, through a database obtained from the Ministry of the Environment, Water and Ecological Transition (MAAE), the Institute of Ethical and Environmental Certification (ICEA), and the Superintendence of Companies. The results reveal that of the 31 companies analyzed The financial performance and debt level of these companies remained stable, with notable exceptions in 2012, 2018 and 2019, where improvements were observed significant. The green point certification not only promotes environmental responsibility, but which can also positively influence the company's profitability, attracting investments and improving your reputation. This analysis highlights the importance of integrating sustainable practices as a key strategy for long-term financial success and business stability.