Análisis de los hábitos de consumo y transformación digital en el sector servicios de la ciudad de Machala en el año 2024

Abstract

Abstract: The purpose of this investigative work is to determine the consumption habits and the influence of digital transformation on the inhabitants of the city of Machala. HE explore those terms related to the study to create a theoretical framework that serves as scientific support and enhances the work. The research methodology is established with a quantitative approach, using the analytical, deductive and synthetic method; The survey application allows you to know the opinions that consumers have regarding online shopping, their appreciation of web pages and factors that influence the way and frequency of consumption. The analysis of results provides companies in the city of Machala with knowledge important about your target audience, allowing you to understand their needs and demands within the scope of digitalization. In addition, it makes available to companies or people interested parties, a variety of strategies that they can implement or adapt to their benefit, These are focused on attracting customers and providing better service so that allows you to create bonds of fidelity.