Las Relaciones Públicas en una nueva perspectiva de actuación en el crecimiento empresarial: El análisis del impacto del uso de las redes sociales en la gestión de las Relaciones Públicas de la empresa CEDEI Foundation

Abstract

Abstract: The objective of this study is to analyze the impact of the use of social networks in the management of Public Relations of the company CEDEI Foundation. It is prepared from consultations carried out in digital and documentary sources, related to the topic in question, which allow us to observe, in an objective and broad manner, the impact that social networks have on the efficient and effective management of public relations. Taking as a point of reference the impact, acceptance and incidence that social networks currently have on audiences composed of young people and adults, it is proposed to address the capacity of social networks to facilitate interactions, generate viral communication, as well as understand their potential. to favor or affect the intangibles of organizations: reputation, credibility, trust and public image.