Posicionamiento de marca en entornos digitales para la empresa Evolutivos

Abstract

Abstract: The objective of this research is to strengthen the positioning of the Evolutivos brand in digital environments to improve their visibility, recognition and competitiveness. Get a understanding of the communication status and digital positioning of the company, with methods qualitative and quantitative. The results of the analysis show that Evolutivos faces problems with your digital strategy, lack of evaluation of your communication efforts, an inconsistent content strategy and limited segmentation of your audience. Although Evolutivos is present on several digital platforms, its effectiveness varies, being LinkedIn and Google Ads are the most effective platforms for attracting customers. Thus, it proposes a communication plan that includes comprehensive content strategies, SEO, SEM, social networks and digital public relations. The proposal is to create relevant and high quality, optimize presence in search engines and diversify campaigns advertising. The use of web analytics and social media tools is recommended to monitor performance and adjust strategies in real time. In conclusion, planning and Executing more structured digital communication strategies are crucial to Evolutionary.