Percepción y opinión de los ecuatorianos sobre realidad socio ambiental nacional. Análisis del cantón Loja

Abstract

Abstract: The study addresses the socio-environmental reality in the Loja canton, focusing on the perception and opinion of its inhabitants on issues such as environment, water, markets, quality of life, citizen participation and equity. Through a mixed approach combining quantitative and qualitative methods, data were collected through surveys applied in both urban and rural areas. The results highlight a significant concern for water and air pollution, climate change and loss of natural resources. Regarding water, there is a negative perception of its quality and a lack of knowledge about current legislation. In markets, respondents value the quality and environmental impact of the brand's products, showing a willingness to pay more for ecological products. The quality of life in Loja is viewed with pleasure and satisfaction, although work needs to be done on public services and employment problems. Citizen participation is recognized as important, but most do not belong to organizations. Finally, in terms of equity, an improvement in gender equality is perceived, although there are still significant challenges.