Primer mapa de cibermedios en América Latina caso de estudio Uruguay

Abstract

Abstract: Technological advances have made cybermedia increasingly improve their content in order to reach a larger audience. This research aims to build the first database of cybermedia in Uruguay. In order to meet this objective, an observation of 37 Uruguayan cybermedia was carried out, taking into account their characteristics such as: hypertextuality, interactivity, accessibility, updating, etc. This observation was integrated with an interview with a group of experts on the subject to be discussed. Among the findings, it was found that Uruguayan media do not apply new trends, such as mojo, drone, and that social networks are the ones that attract the most attention, such as everyone's favorite X (twitter). In conclusions, it is established that although there are native digital media, those that dominate users are still digital migrants, since they have more journalistic experience, despite the fact that their formats are similar to their paper versions, they show that the content is more relevant than the platforms.