Diseño de un modelo de negocio bajo la metodología Canvas para la innovación de la cartera de productos en la empresa RIAPSA en la ciudad de Piñas, periodo 2022 - 2023

Abstract

Abstract: RIAPSA bookstore and stationery store, located in the Piñas canton, province of El Oro, was founded on June 10, 2004 and currently has more than 20 years of presence in the market. The company's problem lies in the lack of product innovation, updating and automating processes that prevents its expansion, poor alliance with direct suppliers that make it easier to compete in the market and the deficit of a structure that Visualize, analyze and modernize your environment. The main objective of this research is design a business model under the Canvas methodology for portfolio innovation of products in the RIAPSA company in the city of Piñas; managing to identify 3 lines of products that contribute to the development of cognitive skills for family and social benefit, and one of service that provides comfort, security and accessibility when making a purchase; thus allowing them to achieve a value proposition and satisfaction of needs and customer preferences.