Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio emprendimiento Dekatie de la ciudad de Montecristi, año 2024

Abstract

Abstract: Digitalization refers to the integration of digital technologies in all activities of a business, where ventures, due to their status as new companies, face challenges in this context. The objective of the study is to analyze the level of digitalization of the ventures in Ecuador, specifically the case of Dekatie from the city of Montecristi, during the year 2024. The methodology applied was descriptive with a qualitative approach, using semi-structured interviews with both the owner and an employee of the entrepreneurship. The results reveal strengths such as effective use of networks social and digital marketing, regular updating of digital tools that promote product innovation and customer satisfaction. However, they also identified weaknesses such as the low digitalization of productive processes that, together with the resistance to change and the lack of budget and technical knowledge, limit their ability to expansion and modernization. The study proposes strategies to improve training digital, the implementation of artificial intelligence solutions and the development of a e-commerce platform, aimed at promoting the expansion of Dekatie's market.