Análisis del nivel de digitalización en los emprendimientos de Ecuador. Caso de estudio de Mr. Grill, de la ciudad de Guayaquil, año 2023

Abstract

Abstract: Research addresses comprehensive digitalization of Mr. Grill to improve efficiency operational and customer experience. The main objective is to implement a system of integrated management, optimize processes through online ordering and increase visibility with digital marketing. Digitalization is essential for competitiveness, allowing Mr. Grill adapt to a more demanding and digitalized market. The proposal is divided into phases diagnosis, initial implementation and optimization, with monitoring indicators such as the percentage of digitized processes and customer satisfaction. The schedule covers one year with a budget of $27,000 for technology, marketing and training. He Initial diagnosis assessed Mr. Grill's current needs, followed by implementation of digital tools and staff training. The optimization phase focused on adjusting and perfecting processes to maximize benefits from the digitization. Monitoring indicators were able to measure impact and make adjustments necessary. This comprehensive approach seeks to position Mr. Grill as a leader in the market digital, ensuring a superior customer experience and efficient internal operation.