Análisis de la gestión de innovación de la cooperativa de ahorro y crédito Jardín Azuayo , Cuenca 2024

Abstract

Abstract: Innovation management is a determining factor for the success and sustainability of modern organizations. This study focuses on analyzing how the savings and credit cooperative "Jardín Azuayo" manages innovation, focusing on product and process innovations, as well as the factors that hinder their implementation. A descriptive methodology with a quantitative approach was used, collecting data through questionnaires directed to the cooperative's managers. The results reveal that "Jardín Azuayo" has developed an organizational culture oriented towards innovation, which is reflected in the improvements of its financial products and administrative processes. However, it faces significant challenges in areas such as internal communication and collaboration, limiting innovative potential. To address these challenges, an operational plan is proposed that includes the creation of an innovation committee, the implementation of knowledge management systems, and the promotion of strategic alliances. This study offers a comprehensive view and proposes key strategies for "Jardín Azuayo" to strengthen its competitiveness and sustainability within an increasingly demanding market.