Análisis de la gestión de la innovación de la empresa Marcimex S.A. en la agencia Tena, en el año 2023

Abstract

Abstract: This study analyzes innovation management at Marcimex, a well-established company in the Ecuadorian market. The work provides valuable insights into the innovation management practices of a leading company in the Ecuadorian market, contributing to the understanding of the factors that drive and hinder innovation in the local business context. Through a quantitative methodology, the company's product and process innovation processes were characterized, and the resources and activities dedicated to innovation, as well as the impacts generated, were identified. The results reveal that Marcimex has succeeded in introducing significant innovations in its products, services, and marketing methods, which has allowed it to strengthen its competitive position. However, the company faces challenges in areas such as international expansion, research and development, and talent management. This study provides strategic recommendations for Marcimex to enhance its innovation capabilities and improve its sustainability.