Análisis de la Responsabilidad Social con base en la ISO 26000 en la empresa INKLERSA - Especerías Doña Clarita, de la ciudad de Ambato en el año 2023

Abstract

Abstract: The main objective of this study is to carry out a detailed analysis of the practices of Social Responsibility (SR) in the company INKLERSA-Esperías Doña Clarita, using the ISO 26000 standard as a reference framework. The study was carried out using a descriptive and transversal research. The descriptive research allowed characterize the company's SR practices, while the transversal approach allowed collect data at a specific moment in time. The study population was made up of the main interest groups of the company, including the manager, the workers, consumers and the community in general. The specific study sample included the company manager, 4 selected workers, and a sample of consumers and members of the community, made up of a total of 50 individuals. For the data collection, the survey technique was used, which allowed obtaining information directly from the participants about the company's SR practices. The analysis revealed that the The most vulnerable area of ​​the company is the Environment, given that it obtained the lowest in the evaluation.