Análisis del nivel de digitalización de los emprendimientos del Ecuador. Caso de estudio de NUTVECOMSA, en la ciudad Vinces, año 2024

Abstract

Abstract: This research analyzes the level of digitalization of enterprises in Ecuador, considering NUTVECOMSA as a case study. Study that uses descriptive methodology, in conjunction with inductive and deductive methods to obtain a complete understanding of the topic. With a qualitative approach, using semi-structured interviews as a data collection tool to obtain precise information and perspectives of the subjects involved. This work seeks to provide a significant contribution to business sciences and entrepreneurship in Ecuador. The results of the analysis show the average level that NUTVECOMSA presents with respect to digital transformation. Although the business has implemented the SIAPE system for its management, it still presents significant deficits in technology adoption, such as ignorance of the subject, lack of a digital culture, fear of digital transformation. Challenges that are intended to be combated with the proposed strategies presented in this work, with the aim of automating entrepreneurship processes through the adoption of digital instruments and the creation of an organizational digital culture.