Descifrando el camino del éxito financiero: Factores que moldean la elección de carrera en Finanzas en el cantón Zamora año 2024

Abstract

Abstract: The choice of a university career is one of the most important decisions for young people since it could impact their personal and professional future. This consideration can be influenced by multiple family, social, economic and individual variables. For this reason, the present study specifically analyzes the factors that affect the decision to pursue a career in finance in the Zamora canton. For this purpose, a digital questionnaire was applied to 358 young people recently graduated from the third year of high school. The results reveal that, although they recognize the job opportunities in the financial world, the income is perceived as unattractive; in addition, the subjects in the curriculum are not very interesting and challenging. On the other hand, parental support and family influence stand out as determining factors in the process. This study provides a valuable analysis of the professional preferences of the locality and exposes the need for strategies to increase interest in a career in finance.